Corporate gifts convey many meanings based on the recipient of the gift. A gift when given to the boss must send a message of appreciation for him. Gifts given to one’s business clients convey thanks and helps in strengthening business relationships. Rewarding employees of a company with gifts will be recognition of their skills and hard work, and increases their motivation and satisfaction levels. All gifts must be appropriate in the appropriate price range. Gifts given to the business partners function as a reminder to acknowledge their constant support to the business. Other types of gifts like promotional giveaways have more significance in product promotion and marketing.