Search engine optimization is the technique of enhancing the visibility of a web site in the eyes of the search engines. People type their queries in the search engine search box for information and for other transactions. They will be averse to search the information by scrolling through all the results pages. By way of search engine optimization, the web site will be listed on the top positions in the search engine results page and hence receives more traffic. This is accomplished by researching on the keywords typed by various internet users all over the world and targeting on the optimal key word phrase. The design, content and the HTML tags of a web site have to be modified according to the regulations set by the major search engines. Yahoo, Google and MSN are the search engine giants.


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Patrick Gavin

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