Research and development undertaken on a periodic basis is essential for a company to obtain advantage over the competitors. Technology evolves very fast and so are the requirements of the consumers. Today’s technology will be soon obsolete with the invention of other competent equipments. A company that invests a lot has to ensure that its products stand superior in the market place. In order to achieve superiority over the rivals, the market research has to be carried out to assess the needs of the consumers. Based on the changed needs, each organization revises the design and range of their products. Usually, a fixed percentage of the revenue of the industrial companies are allotted for further research and development to improve their products. A more than significant amount of allowance for R&D is justified only when their consumers have extreme needs as in the case of the pharmaceutical industry.
Broad-based health care company devoted to discovering new medicines, new technologies and new ways to manage health.
Based in California, provides marketing research services for television, advertising and media industries.
A full service marketing research and consultancy company based in UK which provides market consultancy and strategic insights.
Offers market research, management consulting and data analytic solutions to world wide clients.
Specializes in business to business market research reports and provides ad hoc marketing consultancy and commercial due diligence.
Provides market research and business improvement solutions to healthcare organizations to help improve quality of services.
Provides news and information for the research and development community, including the annual R&D 100 awards.
Company based in UK, provides research programmes that includes launching a new product, identifying market segments, customer satisfaction survey, and more.
Offers various resources and useful web links for social research.