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Distribution & Logistics

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Distribution is an inseparable part of any product based business or service organization. It is a chain comprising of several elements before the product reaches the consumer. Direct sales do not need any intermediary and is delivered on demand by the consumer. Distributors and retailers act as the intermediaries. In an organization, the distribution has to be managed and monitored efficiently. From the start of production till the product reaches the consumers, the flow of materials, information and people has to be managed. Management of the logistics makes the items available at the right place at the right time. The market-oriented way of logistics ensures that the products and services match the needs and wants of the target market.

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