While manufacturing general merchandise, the raw materials are purchased and later sold as refined products. In the case of a wholesale merchandise shop running online, success occurs when we comprehend the motivation of the buyers. The customer may be interested in one product with certain features and may be willing to spend money for the quality item. If a niche market is selected and being focused, then it will give more profit than a general market. This is mainly because the people who visit the niche market will contribute to the conversions to a greater extent. A group of closely related products will also give an almost same output like the niche market.