Comparison shopping is popular in the UK. No matter what kind of products you are looking for, internet made it pretty easy to get access to. You can shop online through wonderful e commerce portals. The advanced technology opened a way for a range of shopping portals online. Price comparison shopping is profitable to both the consumers and the sellers. It has introduced in the late 1990’s. Using this service, you can check and compare the price range of different products. It also provides you the review and the consumer reports of the product or service.