The automotive manufacturers are those who carry out the mass production of automobiles. These automobiles have to reach the consumers at the same time meeting their needs and demands. The automobile dealers act as the intermediary between the manufacturers and buyers. The sale of vehicles is influenced by factors like the popularity of the model and other competitive dealers in the field. With the help of the dealer, the consumer is able to choose the vehicle that fits in to his budget. Other than selling the vehicles, the dealers provide services like undercoating, warranties, insurance and financing. The dealers offer several incentives to the customers in dull times to maintain the sales.