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The web site has to be user friendly to facilitate conversions. Design of a web site gives the identity to the site. That is why it is important to plan each step involved in the design process. The popular software being used in web designing include Front page, Dreamweaver, Photoshop and a lot more. Concern should be there for beauty, but priority has to be given to simplicity and professionalism. Moreover, sites which require additional plug ins and flash elements invite less visitors. Web sites containing more graphic elements require much more download time and distract the users. Hence it is advisable to follow the design of a standard web site with fewer graphic and more textual links. Horizontal scrolling has to be avoided at any cost.

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