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Web is a good medium for advertising many products and services. The reasons are numerous. Vast majorities of the people are internet users and this ensures the presence of a mass audience over the web. Marketing through the web entails less cost when compared to other means of advertising. Instant responses are achieved because of the interactive nature of the internet. Internet can be used to advertise the products, to sell one’s own products and affiliate products online. Email marketing and search engine marketing are marketing plans which generates a lot of income for the web-based businesses. Targeted email campaigns will ensure more conversions.

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