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Flow of information between an organization and the public is termed as public relations. For an organization, it offers the advantage of exposing it infront of an audience in third party outlets when the body engages in topics of public interest. When the employees understand that the company stands with them, it will motivate them to work sincerely which in turn will increase the productivity. Positive interactions with the audience will turn them in to future customers and increase the trust of the existing customers. Strategic public relations campaigns will allow the company to compete better in the market place. Being proactive will guarantee the achievement of the long term goals of the company.

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