Direct marketing will give fast results as it is quite effective for lead generation, sales promotion and traffic building. No intervening media is required for direct marketing. It can be called as a personal type of communication with the potential customers. People will be inclined to respond to personal messages. Messages have to be powerful enough to evoke the curiosity of the recipients and persuade them in to buying a product or to opt for a service. Many of these can be unsolicited messages. But still, the success rate of the campaigns can be evaluated more effectively. Targeting a specific group improves the conversion rate when compared to other types of marketing.
| 2Touch Providing direct marketing, call centers, outsourcing services, customer retention and acquisition, up and cross selling solution. |
| Bernhart Bernhart Associates Executive Search, LLC, a direct marketing recruiter focusing on senior level direct marketing positions, e-commerce, customer relationship management and more. |
| DirectMag The information resource for direct marketers including direct mail, postal mail, email marketing news and resources. |
| DirectMarketingCareers.com Direct marketing employment site for employers and job seekers. |
| DM News A non-profit trade body and professional institute for agencies in the UK's media and marketing communications industry. |
| Institute of Direct Marketing Europe's skills and qualifications provider for direct, data and digital marketing professionals. |
| Marketing Direct The website is a guide to one-to-one marketing, with news, conversation, features and advice. |
| NAFDMA Trade association supporting family farms through farm direct marketing education, resources and fellowship. |
| Red Clay Media Offers direct marketing services including direct mail, mailing list acquisition, data analytics, creative design and production. |
| The Direct Marketing Search Database dedicated to the marketing community, helping them find the products and services they need. |
