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Branding

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Business, corporations and governmental organizations require branding to promote their products and services. For successful branding, the brand should be easy to remember and recognize. Moreover, it has to be attractive and appealing to the target audience. Usually, it shows the image or logo of the company or product. A brand is normally protected under the trademark law. One brand name is given for several products at times, which is known as family branding. Individual branding involves allotting different brands for different products. Branding increases profits for the business as the manufacturer is free to charge more on behalf of his brand name.

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