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Billboard is a typical example of display advertising. They are found in highly crowded areas so as to evoke the attention of the people. Posters are also a form of display advertising and are smaller than billboards. Display advertisements contain logos, visuals or texts. In magazines and other publications, they can be mainly found in eye catching areas . In some forms of display advertisements, only textual elements are used as in the case of mobile marketing where messages are sent to mobile users. Display advertisement is a powerful and effective means of internet marketing. Even the banner ads are forms of display advertising.

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