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Public relations (PR) are a business unit which predominantly focus on enriching the relationship that exists between the organization and their public. The aim is to manage the communication of information between the organization and its public. It takes the responsibility of influencing the employees, partners, investors and others who are interested in the business. It helps organization to understand the needs of its public and vice versa. Public Relations carry out activities such as to provide information mainly to business reporters, promotes a particular product or service, responding to negative feedbacks, engaging in government departments to influence policy making.

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